My name is Kim Saving and I founded this group after being asked by previous clients and peers to share my experience via consulting and advisory services. With 30 years serving clients, my marketing strategy, facilitation and business acumen are frequently called on by Fortune 500 and SMBs. I’m passionate about continuous growth as my experience demonstrates. Deep expertise across the marketing lifecycle in strategy, data, storytelling and the design and build of net-new capability, means I can help identify challenges and opportunities while aligning business executives across functions on the vision, priorities and action plan.
As needed, to make certain my clients get what they need, I tap various freelancers, agencies and support groups to deliver high-quality, differentiating materials – even with tough deadlines. Collaborating across teams, I tend to step-in and add value beyond what’s expected even with smaller projects such as board decks and presentation coaching.
A few career highlights include:
- Account Based Marketing: designing a program to build relationships and secure meetings by getting the right content, to the right contact, in the right channel, at the right time, I’ve built the strategy and capability for two different industries leading to increased revenues and net promoter scores.
- Campaign Marketing: launched an issue-based campaign infrastructure using data to inform strategic plays, content and leverage the most effective channels for performance marketing.
- Data-Driven Marketing: as the first data-driven marketing lead at my previous organization, I built strategy and capability to use data to inform decisions versus report on activity. Getting to share how to do this live with 200 of my peers in a global on-site marketing session was the cherry on top.
- Design Thinking: when the design thinking craze came about, I dove in and transformed sessions meant for consultants to educate my marketing peers across the globe on how to use these methods in their ABM and deal strategies. From account planning to messaging this changed the game and positioned her learnings and created a training skilling her marketing peers across the globe focusing on how to use these methods to differentiate in delivering ABM and deals.
- Events: demonstrating the ROI and using events to drive relationships and sales vs awareness is where I play.
- Pursuit Marketing: growing a global capability from $14B influenced TCR to $40B in a few years while consistently delivering double the organization’s win rate is no small feat. Partnering with sales to bring the right story in a meaningfully aligned way meant having the talent, tools and processes to quickly turn around experiences that mattered.
“A defining strength Kim brings is her deep expertise in marketing research, analytics, and data driven strategy. She consistently uses data to help teams frame ambiguous problems, evaluate trade offs, and craft differentiated go to market strategies with expertise across channels.”
Stephanie Winters McConnell – Former Senior Managing Director, Accenture
Saving Consulting & Advisory LLC 